Малко ми е „сектантско“, но ето едно мемо(от InternalMemos) от Стив Балмър адресирано до простосмъртните от Мicrosoft, датиращо от 2002г. Ако някой иска, може да преброи колко пъти се споменава фразата „our mission“;-)
Full Text of Ballmer Memo
From: Steve Ballmer
Sent: Thursday, June 06, 2002 1:47 PM
To: Microsoft and Subsidiaries: All FTE
Subject: Realizing Potential
The executive staff recently spent several days at a retreat where we had some breakthrough discussions about the company’s mission and what we value. We developed a strong consensus about our mission going forward and the values that are its foundation. Simply put, our mission is to enable people and businesses throughout the world to realize their full potential. Today, we use software to help people get there. Over time, this will evolve to be a combination of software and software services. But our mission is not just about building great technology. It’s also about who we are as a company and as individuals, how we manage our business internally, and how we think about and work with partners and customers.
As an industry leader, we have a unique role in the world ‘ unique in the contribution we make and the responsibility that comes with that. Customers expect us to hit a very high bar in terms of product and support quality, delivering on our commitments, and providing excellent customer-focused decision making. Our industry wants us to be more actively engaged and open about who we are, and about our roadmap for the future. Our pending settlement with the DOJ adds new responsibilities that we must deliver on. We are committed to working with the DOJ and other government agencies to ensure the settlement is a success and that our relationship is positive and constructive going forward.
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